In “10 Things to Know about Indonesian Coffee,” Dr. Erika Koss spotlights Evani Jesslyn, founder of Strada Coffee, who is leading efforts to make Indonesia’s coffee industry more equitable and sustainable. As Indonesia prepares to host World of Coffee in Jakarta, the article highlights the country’s rich coffee heritage, its reliance on 1.8 million smallholder farmers, and its unique coffee varieties. Evani advocates for better local appreciation of specialty coffee, greater inclusion of women, and sustainable business practices—helping shift Indonesia from an exporter of high-quality beans to a thriving local coffee culture.
People & Stories
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In The Importance of Being Urnex, #2, Erika Koss visits Brit Horn, founder of Pacific Coffee Research (PCR) in Kona, Hawai’i—a women-owned, SCA-certified coffee lab and training campus. Brit and her team are passionate about supporting coffee quality from seed to cup, offering roasting, cupping, education, and equipment maintenance to local farmers and cafes. A key part of their mission includes promoting proper coffee equipment cleaning using Urnex products like Grindz and Cafiza, which they use daily and teach in all training courses. As Brit emphasizes, “Coffee will taste better if you clean!”
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