“April is the cruelest month,” writes T.S. Eliot at the beginning of one of his longest poems, “The Wasteland.”
Little did I realize when I wrote “Sustainability in Times of Crisis” in mid-March that the effects of COVID-19 would be so cruel as to close schools indefinitely, to disrupt local and global supply chains, and to shutter businesses for months, forcing some to permanently close or declare bankruptcy.
Here in Kenya, the first case of COVID-19 was announced publicly on March 13, and within two weeks almost all of Nairobi’s businesses, including restaurants and cafes, were required to shut down by the government. Truly April was the cruelest month for so many Kenyans who couldn’t return home, or leave, due to the swift closure of airports; to those who work in hospitality or tourism; and to those who live hand-to-mouth, relying on what can be sold at daily markets or road side vendors, in order to provide their family’s daily bread.
Among the negative effects to coffee producing countries is the reality that farmers may be getting lower prices due to the effects of COVID-19. In Kenya, some are uprooting coffee trees in protest that current prices cannot meet their cost of production.
But the pernicious effects also impact Global South roasters and cafes in urban centers. According to 2017 data, there were more than 249 cafes in Nairobi, all of which were forced to close their doors to dine-in customers from late March through May. In June, some were able to reopen for take-away service—those that could afford to adhere to stricter health protocols, and who could keep staff despite zero profits.
Sacrifice & Resilience Amidst COVID-19
But the COVID-19 closures of all these venues by April provided a serious challenge for Spring Valley Coffee, who by that point had lost more than 75% of their usual revenue. When you cherish the principles of social and economic sustainability, how do you keep your staff of 29 whose incomes support dozens more Kenyans when all the coffee outlets are closed?
Ritesh called a full team meeting to share his decision: he would take no salary for himself through the crisis. But in order to keep every person who wanted to stay on the payroll, would each person agree to a 25% reduced salary?
In addition, the café closures gave Ritesh Doshi and his leadership team the chance to accelerate the launch of a new line of coffee they’d been pursuing since 2019: a “Conservation Coffee” in partnership with the Ulinzi Africa Foundation.
COVID-19 Affects Tourism & Conservation
Kenya is one of many countries that relies on tourism to employ thousands of people, especially those who fly internationally into Mombasa or Nairobi and then travel to visit Kenya’s national parks to enjoy vast landscapes and rare animals.
But the cessation of all travel and tourism, and therefore the closures of many of these parks, have led to an unintended effect: the poachers are back.
“With the onset of COVID-19, people lost incomes, tourists stopped visiting national parks, and anyone you spoke to in conservation knew that poaching was on the rise. Foreign funding dried up as resources were, rightfully, re-allocated to healthcare. It was evident that something had to be done,” said Ritesh passionately.
Conservationists and activists have been working on anti-poaching policies and practices for decades, but much of their work is now set back due to increased poaching during the time of COVID-19 due to game park closures and diverted funding to medical efforts.
Exploring Creative Partnerships
The Ulinzi Africa Foundation is the first East African non-profit focused on ranger welfare, empowerment, and facilitation—and in this way, vulnerable species and ecosystems have the chance to be protected. This is done by deploying rangers who patrol and protest Kenyan forests and wildlife; by providing essential gear and First Aid; by deactivating or recovering traps for animals in the wild; by stopping illegal deforestation; by arresting poachers.
When I talked with Executive Director, Raabia Hawa, I smiled as she told me the story about how the founder of Ulinzi Conservation Coffee, Steffen Sauer, creatively united his passion for conservation and his passion for coffee. While Raabia—like so many Kenyans—prefers to drink tea, she enthusiastically told me “this coffee could be our lifeline.”
This is because the effects of COVID to her work, her team of rangers, and the remote region where they all work, the Tana Delta, has been overwhelmingly negative. She explained to me that COVID’s affects are particularly damaging “for people who were already marginalized and already living in very poverty stricken areas. As a result, people resort to illegal activities to fill that financial gap, so whether it’s poaching, charcoal burning, or deforestation, all of this compounds the situation for us as rangers, because even before COVID, we didn’t have enough staff or capacity.” In less than four months, she has already witnessed an increase of poached bush meat and an escalation of human-wildlife conflict. As a result, she believes the profits from Ulinzi Conservation Coffee may “literally save our lives.”
While we now know that this pandemic will be a crisis far longer than we ever imagined, one way for specialty coffee to not only endure this time in the wasteland, but to thrive despite it, can be through forming creative partnerships and building our own communities. As we work together toward sustainable development’s original 1987 Brundtland definition—to meet “the needs of the present without compromising the ability of future generations to meet their own needs”—let us not lose heart that all our collective choices can make a difference, one cup at a time.
Ulinzi Conservation Coffee, along with other coffees roasted by Spring Valley, is available in Nairobi at any Spring Valley Coffee café and selected supermarkets. If you live Europe or North America, Spring Valley Coffee may be ordered online and delivered to you at springvalleycoffee.com.