Learn the Importance and Impact of Clean Coffee & Espresso Equipment

Posted: June 8, 2012

Being in the business of making cleaning products for coffee machines isn’t always the sexiest thing one can imagine. At the same time, there is the benefit and thrill to being an essential part of a dynamic, passionate, and energized coffee community.

Over the years of running Urnex I’ve often dreamed of a way to show people the importance of a clean machine and its impact on great tasting coffee. We finally figured out how to show the world with just a little inspiration from Pepsi. Thanks to the help of 2007 World Barista Champion, James Hoffmann, the coffee community will finally get to TAKE THE URNEX CHALLENGE on June 15 in Vienna. Austria. All morning, we’ll be pulling shots of James’ Square Mile Coffee on a two-group Nuova Simonelli Aurelia Espresso Machine and handing them out in pairs. What you might not expect is that one group will be clean and the other not so clean…. You’ll blindly get a chance to taste the difference and—we hope—learn the importance and impact of clean.

You can try this at home… Just brew a pot of coffee one morning and set it aside in a thermos. Now clean the machine it and brew another. Let your taste buds be your guide and see if you can tell. You should enjoy the 2nd pot and let others finish the first before sharing the news…