Try Alejandro's Favorite
Urnex Product

"First is Cafiza, because it is very versatile and effective. It is important to have a clean espresso machine to make a good coffee. Second is Grindz, because it helps a lot to have a more accurate grind size, and it keeps the millstones clean. "
Cafiza® Espresso Machine Cleaning Powder

Alejandro Escobar

Barista Trainer
Mexico

What is your current occupation and employer?
Barista trainer for Etrusca Comercial in Mexico.

List all the national and world coffee competitions you have competed in.
Barista Championship of Mexico 2009
Barista Championship of Mexico 2010
Barista Championship of Mexico 2011
Barista Championship of Mexico 2012
World Barista Championship 2013
Brewers Cup of Mexico 2014
World Brewers Cup 2014

How did you get into the coffee industry? When did you know you wanted to turn your passion for coffee into a career?
I started working at the cafe out of necessity, since I had to work to pay for the expenses of my studies. But once I took my first espresso course, and could make a better cup of coffee with my training and a more refined technique, I knew I wanted to work and live with coffee.

What’s the best piece of coffee-related advice you’ve received?
Never be afraid! Sometimes things do not go as planned, but it is always important not to be afraid, try again and again until you get the desired result.

Who in the coffee industry has served as an inspiration to you?
WBC Champions James Hoffman and Alejandro Mendez, and of course my boss Arturo Hernandez.

What is the reaction you receive when you tell someone outside the coffee community that you are a champion barista competitor?
The reaction is ‘Wow! Seriously, there are coffee competitions?! And you were the best in the whole country?! Wow! Congratulations.’

What is your favorite Urnex product and why?
I currently have two:
First is Cafiza, because it is very versatile and effective. It is important to have a clean espresso machine to make a good coffee.
Second is Grindz, because it helps a lot to have a more accurate grind size, and it keeps the millstones clean.

What makes coffee culture unique in your country?
As a coffee producing country, Mexico has a lot of diversity and variety in cafes. The traditions are very different in each region, but the quality of the service, and a great smile, are characteristics of the people that love coffee in Mexico.

Outside of coffee, what do you do for fun?
Going out with my family, riding my bicycle, fixing my garden and my plants, and cooking make me very happy and that I enjoy a lot.

What is your favorite brew method at home and why?
V60. It is very functional and fast, and the coffee prepared is very delicious, especially when shared with family or friends.

Where would you like to be and what would you like to be doing 5 years from now?
I would like to have my own coffee company, and continue working in my current company since I love my work and the growth that I have had in it.

Try Alejandro's Favorite Urnex Product

"First is Cafiza, because it is very versatile and effective. It is important to have a clean espresso machine to make a good coffee. Second is Grindz, because it helps a lot to have a more accurate grind size, and it keeps the millstones clean. "
Cafiza® Espresso Machine Cleaning Powder